Full system transformations for future B Corps
Assess and improve your cultural readiness for B Corp Certification
Embed sustainable development values with strategic consulting and communications
idgroup offers a structured transformation process, Core2BCorp, to help leaders transition their business to a triple bottom line model. We help you engage your team and stakeholders to explore what’s possible and position your company to become a force for good.
Core2BCorp is ideal if you are:
Exploring areas for performance improvement
Answering consumer demands for corporate social responsibility
Building on what you are doing well to expand your impact
Rallying your team around the B Corp Movement
Aligning your brand identity, culture and reputation with B Corp values
Request a free consultation
Connect with a strategic planning consultant about scaling your impact.
"I expected nothing short of greatness from working with idgroup, but both the process and the outcome far surpassed my already high expectations. idgroup listens—listens to our stakeholders, listens to our similarities, listens to our differences—and they listen to our feedback."
Sid Williams-Heath
Executive Director, The Center
Do what you say. Mean what you do.
Sustainable business strategies to power up purpose, performance and perception.
Position for transformative change
Becoming a B Corp impacts your people, your profits and the world – and it’s no small feat. As a B Corp consulting firm, we help leaders systematize their vision through our proven From the Core™ methodology, backed by 35 years of building purpose-driven organizations.
Uncover your priorities
Engage your team in exploring impact goals proportionate to the scale of your business and your ambition.
Align your systems
Optimize your brand, culture and performance to deliver your promises.
Communicate purpose
Solidify your messaging to all stakeholders and strengthen your reputation.
Navigate transformative change
Unify your team around a clear vision and a plan to get there.
Build a corporate social responsibility strategy
Focus and sustain the willpower of your people and community using our most powerful toolkit, which combines research, stakeholder engagement, brand identity, strategic planning and marketing communications.
Build meaning
Articulate your theory of change through a research-backed narrative that applies your team’s best thinking and clarifies your purpose.
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Strategize actions
Convert do-good claims into an actionable strategic plan with measurable impact goals and accountability.
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Reframe communications
Shape, share and live a compelling story that advances your mission and triple bottom line.
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Why idgroup?
Certified B Corp since 2018
We believe conscious capitalism is the most powerful way to impact people, prosperity and the planet.
Known for our full system transformations
Backed by over 35 years of expertise, our proprietary process—From the Core™—is a proven framework for building purpose-driven organizations.
Experts in the art and science of willpower
We blend award-winning storytelling, research and stakeholder engagement to align purpose, performance and perception.
Cultivate a can-do culture that champions people and the planet
Ready to explore and incorporate new corporate responsibility strategies? Every future B Corp needs a process to get there. idgroup can help you close the gap between your company today and a more sustainable future.
Frequently asked questions
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We have over 35 years of expertise in building purpose-driven organizations. Our consulting services focus heavily on your identity, culture, image and reputation, which drive behaviors that improve your overall performance and perception in the marketplace. Our strategic planning framework expands this view to include high impact focus areas within your business operations that close the gap between your B Corp score and your future impact. These include your governance, workers, community, the environment and customers.
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Our approach blends research, stakeholder engagement, strategy, branding and communications for positioning your company to do the greatest good. Our purpose-driven team of researchers, strategists, branding specialists, storytellers and visionary creatives bring together robust capabilities to transform your company from the inside out.
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We are a collaborative partner and our process was built around co-creation. We work directly with action coalitions of decision makers, while engaging the diverse perspectives of leaders, employees, subject matter experts, stakeholders, customers, communities and big thinkers. Our stakeholder engagement process is scaled to fit the number of voices you need to bring to the table. Typically, we suggest a minimum of 2 dialogues: one with leaders, one with a broad group of stakeholders.
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We don’t require you to take the B Impact Assessment. However, it is an effective tool for benchmarking your company, so we can help you get set-up to take the assessment through B Lab. Alternatively, we offer a shortened assessment to quickly benchmark your company within the B Corp areas of impact. We help you by unpacking your B Impact Score and facilitating dialogue with your team and stakeholders to build on your strengths and set a clear path for improvement.
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Research: The foundation of all strategic and creative outcomes, research includes the B Impact Assessment analysis, immersion research, stakeholder engagement and reporting.
Strategy: Full system strategies are aligned with an identity map and narrative, strategic plan, org-brand alignment strategy and communications strategy.
Activation: Based on the strategy, activation can include visual brand identity, brand communication assets, high impact marketing campaign and an impact report.
Evolution: Transformations are monitored, measured and improved through a continuous improvement framework, a roadmap toward B Corp Certification and optionally, ongoing marketing communications.
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idgroup believes every business holds the power to build a better world, so we work closely with decision makers to find an impactful entry point to our transformation process. Every organization’s needs are different and our solutions reflect that. Investments are calculated based on scope, from leadership workshops to full system transformations. Our commitment to shared prosperity drives us to champion your vision and we work hard to deliver a valuable long term partnership.